Cherry Creative Case Study

DAVIS BURLESON × SIRIUSXM
Lollapalooza 2025

The Overview

For Lollapalooza 2025, we developed and executed a multi-platform content strategy for Davis Burleson to amplify his partnership with SiriusXM. Over the course of the festival, Davis interviewed eight artists, bringing his signature light-hearted spirit and fun personality to each conversation. Our strategy focused on maximizing the reach and longevity of the interviews, and showcasing a full picture of the festival weekend by creating:

  • Full-length interview videos for YouTube to capture the complete artist conversations.

  • 1–3 short-form cutdowns from each interview, optimized for TikTok, Instagram Reels, and YouTube Shorts to drive engagement and discovery.

  • Additional content strategy for Davis to execute organically outside of the interview clips to give a well-rounded view of the festival weekend experience

Content was rolled out across TikTok, Instagram, and YouTube throughout the weekend and following week, ensuring consistent audience touchpoints and cross-platform visibility. The result was a cohesive, festival-long content package that expanded Davis’s reach, showcased his interview skills, and amplified the SiriusXM partnership.

The Team

Davis Burleson: Talent

Silvana Orzoco: Talent Manager

Marissa Stahl: Social Strategist

Eugene Liamin: Videographer

Anna McClanahan: Head of Editing Team

Marie Steinbock: Producer, SXM TikTok Radio

Medina Skoro: Talent Relations, SXM

The Interviews

Thursday:

  • Alex Warren: Bonus Track Stage

  • Mark Ambor: Off-Stage

  • The Dare: Off-Stage

Friday:

  • Ocean Alley: Off-Stage

  • DJO: Off-Stage

  • Rufus du Sol: Trailer

Sunday:

  • Katseye: Bonus Track Stage

  • Artemus: Off-Stage

The Content Strategy

The goal throughout the weekend was to amplify Davis’ Sirius XM interviews and reach as many people as possible to tell the artists’ stories.

Each interview was filmed by our videographer and was cut down into:

  • 1-3 short form clips for TikTok, YouTube Shorts & IG Reels

  • 1 longform video for YouTube* Videos were posted as soon as they were edited to capitalize on the timeliness of Lollpalooza and be a part of fan interactions throughout the weekend. We added additional content ideas per day for Davis to execute organically to show his fashion each day, give BTS clips and added moments with artists. Each morning, the Cherry Creative team sent a detailed email outlining the day with content ideas to Davis and team.

    *The Bonus Track Stage & Trailer interviews were the only interviews shared on YouTube

Execution Timeline

  • Tuesday, July 22nd: Lollapalooza concept brainstorm call with Marissa Stahl and Silvana Orozco

  • Tuesday, July 23rd: Content strategy by Marissa Stahl & Cherry Creative team being

  • Friday, July 25th: Present Lollapalooza concept and content strategy to Davis Burleson

  • Tuesday, July 29th: Production call with videographer, editor, Marissa Stahl, Silvana Orozo, Davis Burleson and other key players

  • Thursday, July 31: First day of Lollapalooza, first video goes live

  • Sunday, August 3rd: Final day of Lollapalooza

Content Overview

Total videos created:

  • Total TikTok videos posted: 26

  • Total YouTube shorts posted: 26

  • Total YouTube long-form videos posted: 2

Alex Warren

Mark Ambor

Ocean Alley

Katseye

Rufus Du Sol

Artemas

DJO

The Dare

Lollapalooza Fan Experience Weekend Content

Ocean Alley

Katseye

Rufus Du Sol

Davis Organic Content

Ocean Alley

Katseye

Rufus Du Sol

The Results* on YouTube

*as of August 13, 2025

  • 10.9K HRS

    YouTube Watch Time

  • $196.11

    Estimated rev

  • 894.1K

    YouTube Views

The Results* on TikTok

*as of August 13, 2025

  • 4.7M

    TikTok Views

  • 697K

    TikTok Likes

  • 81K

    Profile Views

  • 1,194

    Comments

  • 13K

    Shares

  • 2,344

    New followers

  • +1,946

    Follower Growth

Your Moment Deserves More Than One Post.

From real-time event coverage to multi-platform campaigns, we build content strategies designed to extend the moment, reach the right audience, and keep the conversation going.