DAVIS BURLESON × SIRIUSXM
Lollapalooza 2025

Turning Festival Interviews Into a Multi-Platform Content Moment

A real-time content strategy designed to amplify Davis Burleson’s SiriusXM partnership, extend the life of every artist interview, and capture the energy of Lollapalooza across TikTok, Instagram, and YouTube.

Bringing the Full Festival Experience to Social

For Lollapalooza 2025, Davis Burleson partnered with SiriusXM to interview eight artists across the festival weekend.

Cherry Creative developed and executed the multi-platform content strategy surrounding the partnership, turning each interview into a larger ecosystem of long-form, short-form, and organic content designed to maximize reach, engagement, and longevity.

Across the weekend, Davis interviewed Alex Warren, Mark Ambor, The Dare, Ocean Alley, DJO, RÜFÜS DU SOL, KATSEYE, and Artemas.

SERVICES
Content Strategy · Social Strategy · Creative Direction · Production Coordination · Short-Form Content · Long-Form Content

THE STRATEGY

One Interview. Multiple Opportunities to Connect.

The goal was simple: amplify Davis’ SiriusXM interviews while reaching as many people as possible with each artist’s story.

Every interview was filmed and strategically repurposed into 1–3 short-form videos for TikTok, Instagram Reels, and YouTube Shorts, with select interviews also developed into long-form YouTube content.

Speed was an important part of the strategy. Content was edited and published throughout the festival to capitalize on the real-time conversation surrounding Lollapalooza and allow Davis to participate in fan engagement while interest was at its highest.

Beyond the artist interviews, Cherry Creative developed daily organic content ideas that showcased Davis’ festival fashion, behind-the-scenes moments, artist interactions, and the overall Lollapalooza experience.

Each morning, Davis and his team received a detailed content plan outlining opportunities for the day.

THE CONTENT

More Than the Interview

The strategy was designed to show the full picture of the weekend—not just what happened behind the microphone.

Across Lollapalooza, Cherry Creative helped turn eight artist interviews into a steady stream of platform-specific content while layering in fan interactions, behind-the-scenes moments, fashion content, and Davis’ own organic festival coverage.

54 TOTAL VIDEOS CREATED

26
TikTok Videos

26
YouTube Shorts

2
Long-Form YouTube Videos

The Results

A fast-moving, cross-platform strategy extended the life of the festival interviews well beyond the conversations themselves—generating millions of views while driving engagement, discovery, and audience growth.

Results as of August 13, 2025.

  • 4.7M

    TikTok Views

  • 697K

    TikTok Likes

  • 81K

    Profile Views

  • +1,946

    Follower Growth

  • 894.1K

    YouTube Views

  • 10.9K HRS

    YouTube Watch Time

THE IMPACT

Extending the Moment Beyond Lollapalooza

The campaign transformed a weekend of artist interviews into a cohesive content package built to live across platforms long after the festival ended.

By pairing timely interview content with organic storytelling and a rapid publishing strategy, Cherry Creative helped expand Davis’ reach, showcase his strengths as an interviewer, and amplify the SiriusXM partnership through content audiences could discover and engage with across TikTok, Instagram, and YouTube.

The result was more than festival coverage—it was a complete digital experience surrounding the partnership.

Your Moment Deserves More Than One Post.

From real-time event coverage to multi-platform campaigns, we build content strategies designed to extend the moment, reach the right audience, and keep the conversation going.